Nurturing Leads for Better Sales Success, Part 1
Did you know that most of the prospects generated on your website are not yet ready to talk to a sales person? In fact, most of them are searching for information and are soft leads at best. This article will provide you with information about creating a successful lead generation strategy that includes nurturing leads and turning them into qualified buyers.
Increasing lead generation success is a top priority for nearly half of marketers in the U.S. Many marketers generate leads through forms or surveys on their respective websites and unfortunately, up to 95% of those prospects are not yet ready to talk with a sales rep, according to research by Brian Carroll, renowned lead-gen author.
The truth of the matter is that many of your website visitors are just looking for information about your products, your services, your brand or your industry. Perhaps you have an offer of some kind tied to your lead qualification survey and the prospect is simply trying to take advantage of the offer. Either way, as a marketer or sales rep, you’re stuck with a soft lead at best and it’s hard to know where to go from there.
Well, you should keep in mind that those same prospects could end up buying from you (or your competitors) down the road. The challenge is hanging onto them and using a process called “lead nurturing” until they’re ready to buy.
For more information about nurturing leads for better sales success, contact Allegra Marketing & Print.
