Identifying Prospects for Multi-Channel Marketing, Part 4
Wednesday, January 6, 2010
Tip #3 for Identifying Multi-Channel Marketing Prospects: High ticket transactions. Look for multi-channel marketing prospects who sell a product or service that has a high lifetime value or a large purchase price. Often it is easier to build an ROI model for those companies that have a product or service that has high value. If you approach prospects with lower transactions, then success is predicated on much higher rates of response. Identify companies that are willing to invest in client loyalty or lead generation.
