Identifying Prospects for Multi-Channel Marketing, Part 6
Monday, January 11, 2010
Tip #5 for Identifying Multi-Channel Marketing Prospects: Identify Trackaholics. Seek out companies that are consistently looking for ways to improve their internal process or increase their return on investment are key prospects for multi-channel marketing. You may be able to recognize this in your existing clients by asking them if they have process improvement programs or total quality management programs. This may also present itself in the form of reports or performance metrics that you see in your client’s office. If your client is one who regularly measures performance, then multi-channel marketing is a natural fit.
