Understanding A Service Level Agreement, Part 1
Service Level Agreement can bring mutual understanding between the sales and marketing departments of an organization. It is often debated whether sales is important or marketing is important. This question could be puzzling and the right answer is both are important to achieve successful sales rates. This is why Service Level Agreement is very important for an organization. The service level agreement defines the level of service expected from a department.
Service Level Agreement can be a legally binding formal contact if market and sales are done by two different firms but inside organizations it is often a set of rules that should be followed to attain successful sales. This agreement brings a common idea about services, responsibilities and duties of the department. Sales and marketing are two separate functions that result in the final sale of the product.
Marketing deals with building strategies to attract customers toward a business or product. Nevertheless the final sales of the product are done by the sales department. Both are very important because the brand name built by the marketing department determines the product value among customers and a salesperson can negotiate only based on this. If a product has poor brand image, sales persons have to sell it for compromising prices which will affect the overall quality of business.
