Non-Profit Marketing Solutions: Increasing the Average Donation
Welcome to the 4th installment of the Marketing Monday “Lunch & Learn” Series by Allegra Marketing. Each Monday, we share a post from a 4-part series of marketing information and ideas. This series will discuss non-profit marketing strategies and will provide solutions for non-profit companies looking to improve the frequency and amount of donations and participation. The topics that will be covered include segmenting donors, investing unequally, engaging donors and increasing the average donation of donors.
We hope you enjoy Part 4 of 4 of Non-Profit Marketing Strategies and Solutions!
Increasing the Average Donation
Non-profit organizations are feeling the effects of the current tough economic times. Donors are decreasing their average gift size or limiting the number of organizations they donate to. Non-profits need to focus on increasing the average donation from low-dollar donors and maintaining the donation size of high-end donors. The best way to achieve this goal is to improve the experience of being a donor and by staying relevant to the donor.
One way to ensure that your non-profit remains high on the donor’s priority list is keep donors engaged in a way that works for them. It is important to extend more than a simple “thank you” to your donators. Your non-profit must stay connected with the donor and continue to build their confidence in your organization. Notify them of what their donation is achieving. A great way to achieve this is by staying in touch with you donors in ways and with content that is meaningful to them. This means avoiding the mistake of speaking to all donors with a broad overview. Appeal to different donor segments and their top concerns.
Engaging your donors in order to increase their average donation is essential to the success of non-profit organizations. Non-profit marketing materials should have messages that are targeted to specific donors and should be should be delivered using numerous marketing channels. Once you create and deliver a message that resonates with a donor it is much more likely that they will increase the amount of their donation.
For more information about non-profit marketing solutions, contact Allegra Marketing. You can also find us on Facebook, Twitter and LinkedIn!
