Archive for the ‘Direct one to one marketing’ Category
Cross Media Response Rates Report
In the last few years, customized, personalized marketing campaigns have been posting strong results compared with traditional, static campaign styles. Regardless of industry well-designed and well-executed personalized integrated marketing campaigns clearly demonstrate their ability to outpace the competition. This report provides a look at some of the data and conclusions that support that claim. Learn how integrating email, variable data direct mail and personalized URL’s (pURL) can significantly impact results. This FREE Response Rate Study is available for download.
Business Intelligence & Campaign Dashboards
The attached link is for a short demonstration of the Allegra Marketing and Print campaign dashboard. This video demonstration shows how the campaign dashboard can provide real-time results on campaign ROI.
http://www.allegramarketingaz.com/apidownload/CampaignDashboardDemo.wmv
Traditional vs. Target Marketing
There’s no better way to increase your results than utilizing personalized direct marketing. If 2 out of 100 people respond to traditional direct mail, then getting upwards of 20 or more out of 100 people is not only smarter, but cost-effective too. Personalized direct mail has been proven to increase average order size and increase customer retention. That’s a winning combination during any economy, but will definitely help you successfully navigate today’s economy. The bottom line is you will:
Increase marketing efficiency and effectiveness
Develop a steady stream of qualified sales leads
Increase your return on marketing investments
Improve the conversion rate of leads to revenue
We develop direct marketing campaigns from the ground up and start with a strategy based on your business objectives. By segmenting your database, we can create and deliver highly relevant and personalized messages and offers to individual customers or prospects. We can integrate your direct mail with other media channels (email, Internet, etc) to boost awareness and response rates while providing you with a real-time dashboard for campaign tracking.Get smart. Get results. Get through a down economy with real-time targeted marketing. You’ll be able to save money while increasing sales. Allegraaz.com