Posts Tagged ‘allegra marketing and print’
5 Steps to Effective Lead Generation
Spending too much time with people who cannot or will not buy is one of the top reasons sales people falter. That means improving your sales team’s performance is as simple as having a steady source of good leads. Easier said than done, you might think. Or is it? An effective lead generation program can be yours. Follow these five steps:
1. Set campaign objectives.
Marketing objectives typically involve response rates, cost per lead, and conversion of leads to sales. By clearly defining your objective you will be able to measure the ROI of each aspect of your campaign.
2. Select the most effective channels.
Define your markets and market segments. Look at their characteristics and match them to available media that delivers your message with the least waste. This may include direct mail, web, email, social media, or a combination of each.
3. Develop a compelling offer.
Motivate response by offering a personal benefit to the recipient such as a free give away. This may be something like a gift card to a retailer or an informative guide like the Allegra Direct Marketing Guide.
4. Plan for response management.
Inquiries should be followed up no later than 24 hours after receipt. Studies show that the faster the follow up is received, the more likely the lead is to be converted to a transaction. It is important to integrate lead generation campaign with your sales process.
5. Qualify the responses and nurture leads.
Early in the sales process you need to if the prospect is ready to buy now, or if you need to nurture the lead. If they are not ready to buy be sure to create a system that allows you to keep in touch with the prospect so that they will think of you first when they are ready to buy.
Direct Marketing with Social Media
Use Direct Mail for Lead Generation
Client Campaign Highlighted by PODI
Avoid the Top 10 Mistakes in PURL / Cross Media Campaigns
Search Engine Optimization 101
What is Search Engine Optimization
Search engines use website crawlers (also called robots or spiders) to find and rank pages that match their unique set of algorithmic values. These values are defined by each individual search engine and can change at any time.
On-page factors include anything on a web page that can be manipulated to include keywords, such as the title, meta description, meta keywords, H1 heading tags, image file names and ‘alt’ tags, body copy, anchor link text, and multimedia file attributes. Optimizing on-page factors starts with researching and identifying the keywords that will attract your target market. By including those keywords (also called optimization) in the on-page factors of your website, you will increase your chances of appearing high above your competitors in the search engine results pages, or SERPs. These days, we tend to optimize for one to two keywords per page given how competitive it is to rank for a given term.
Off-page factors are those such the number and quality of incoming links, overall ‘buzz’ on the web, and overall web footprint. These are external factors that you have less control over, but still play a large role in your website’s ranking. The quality of incoming links to your website is probably one of the most important criterion used to determine your site’s ranking. Inbound links using anchor text that contain your target keywords are considered high quality links, along with incoming links that come from long-established, authoritative sites that cover a similar topic and have a high Page Rank.
On-page factors used to be the most important values used to determine rankings. Many websites who built and optimized their sites a few years ago using only on-page factors are now finding that they do not rank as highly as they once did. This is because of the frequent changes search engines make to their algorithms. In recent months, the importance of off-page factors has taken a significant lead over on-page factors, particularly with Google, which has more than 72% of the online market share of searches worldwide.
When optimizing your site, however, you must keep in mind that both on-page and off-page factors are critical – you won’t have a high-ranking site for long if you don’t do both well!
About Sheila Kloefkorn
Sheila Kloefkorn is President of KEO Marketing a Tempe, AZ based agency. As President, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the United States, and more than 100 countries around the world. Some of the companies that Sheila has provided online strategy for include: General Motors, FedEx, Profiles International, Esselte Corporation, i/o Data Centers and many more. Prior to founding KEO Marketing, she was Vice President of New York based YouthStream Media Networks, which helped Fortune 1000 clients, including brands like L’Oreal, Helene Curtis, Motorola, Best Buy, and Disney, and others, reach 18-25 year olds through innovative traditional and online programs. She also held a senior position with iCrossing, a leading search and digital marketing agency, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).
About KEO Marketing
Manage Soft Cost to Save Money
One challenge that many companies have is that they do not know what their true cost is. Often print buyers and marketers only look at the cost of printing. This mentality can often lead to ordering larger quantities than you need so that the “price per piece is low.” Does it really matter if the price per piece is low if you have to throw out half the print run due to obsolescence?
Consider moving to a supply chain system that allows for on demand printing of marketing materials. It is also important to consider the soft cost involved in managing printed material. According to industry studies the soft cost of projects represent six to seven times as much cost as the printing itself.
When looking at a supply chain system to manage marketing collateral consider each step of the document lifecycle. Be sure to address those items that fall “below the water line”. Consider soft costs like creation, distribution, fulfillment, and waste. By addressing these items you will see the greatest reduction in expense.
Many printers and marketing service providers now have robust tools to support these needs. Often, these tools are web based document management systems that allow you to manage the creation, production, and distribution of key marketing materials. In addition, this process is often tied together with an on demand production model.
For a look behind the scenes of how an online document management system works you can visit the Allegra Print & Imaging Online Order Center and log in as a guest.
URL: http://www.allegraaz.com/ (click client log in)
User Name: demo@TheOnlinePrintCenter.com
Password: demo
Traditional vs. Target Marketing
There’s no better way to increase your results than utilizing personalized direct marketing. If 2 out of 100 people respond to traditional direct mail, then getting upwards of 20 or more out of 100 people is not only smarter, but cost-effective too. Personalized direct mail has been proven to increase average order size and increase customer retention. That’s a winning combination during any economy, but will definitely help you successfully navigate today’s economy. The bottom line is you will:
Increase marketing efficiency and effectiveness
Develop a steady stream of qualified sales leads
Increase your return on marketing investments
Improve the conversion rate of leads to revenue
We develop direct marketing campaigns from the ground up and start with a strategy based on your business objectives. By segmenting your database, we can create and deliver highly relevant and personalized messages and offers to individual customers or prospects. We can integrate your direct mail with other media channels (email, Internet, etc) to boost awareness and response rates while providing you with a real-time dashboard for campaign tracking.Get smart. Get results. Get through a down economy with real-time targeted marketing. You’ll be able to save money while increasing sales. Allegraaz.com