Allegra Marketing AZ

Today in Japan, QR codes are a great advertizing resource in a technologically adept culture. You’ll find QR codes covering the nation’s subways, bill boards, magazine advertisements. The codes are also widely used in mailing campaigns. Though Japan is ahead of the game, the technology is gaining a foothold in Western cultures, bridging printed and digital media gaps.

Featured in print ads, billboards, magazines and other printed literature, QR codes can be taken with a camera phone that utilizes the technology. The code then takes the user to a web page referenced by the code. Printed media easily streamlines to the Internet so that the 2 become one and the same.

Already quite popular in Japan, QR codes are gaining popularity throughout the world as people discover their possibilities. One simple “scan” with a cell phone camera instantly brings up the web page, taking printed media to web capabilities.

Accessing broad audiences requires a variety of mediums, both online and offline. If you limit yourself to online formats, you miss those who have yet to branch over to the web. Stick to printed formats, and you limit your audience as well. QR codes allow you to do both. You can use printed literature, mailings, and even billboards containing the codes that give the viewer web access in addition to the printed form. The codes are also very popular in magazines and other printed media.

This takes a more interactive approach to printed media. People can find out more about your product, purchase from the site, or request more information. A QR code presents powerful opportunities to deliver content to customers in real-time format at their own convenience, creating real market leverage.

Plus, QR codes allow you to track their own effectiveness. You can tag a direct mail piece unique to that prospect, and then know if they scanned the code, as well as where and when. Unlike other forms of printed media which leaves you with an educated guess at best, QR code provides quantifiable information that can be used to gauge the effectiveness of your campaign.

Readers for QR codes are available for just about every make and model of cell phone on the market today, and they are quickly gaining in popularity. If your phone doesn’t come preloaded with the software, it can conveniently be downloaded for free from the Internet.

Why limit yourself to print or online media when the two can be combined for the greatest marketing capabilities? In this day and age, they are one and the same, increasing the effectiveness of both print and digital media. Maximize your marketing campaign with QR codes that are trackable and interactive. Think outside the box with technology that blows the lid off the future.

QR codes are the next step in interactive media. Set up as 2-dimensional codes, QR codes are printed codes that serve as doorways to web pages. They essentially bridge the digital and print media gap, creating a media without traditional limits. Why limit communication to only one type of audience?

Until now, you’ve had two different media vehicles- print and the web. One was aimed at those who rarely deal with email or utilize the web, the other for the generation that was obsessed by it. QR codes mix the two, creating a print media that has digital capabilities.

The codes are 2-dimensional and can be printed on a brochure, direct mailing or even a billboard or poster. By taking a picture of the QR code with a cell phone, users can then bring up web pages that actively promote the product. A QR code comes in a 2-dimensional printed form, but is actually a gateway to Internet resources. This technology places no limits on media, whether printed or featured on a computer screen.

QR codes are matrix codes originally developed by the Japanese corporation Denso-Wave in 1994. QR stands for Quick Response, as the code can be downloaded at high speed. It was initially used to track parts used in manufacturing, but has grown into a viable form of media that combines print and electronic capabilities.