Allegra Marketing AZ

Increasing lead generation success is a top priority for nearly half of marketers in the U.S.  The challenge, however, is to qualify them and know which leads are ready to convert to sales. This article will provide you with information about qualifying leads through surveys so that you can increase your ROI by delivering only sales-ready leads.

Spending too much time with people who cannot or will not buy is one of the top reasons sales people falter.    That means improving your sales team’s performance is as simple as having a steady source of good leads. Easier said than done, you might think. Or is it?

“Gauging the Cost of What’s Lost” is a study that suggests companies may be good at generating large volumes of business leads, but most prospects fizzle because sales is focused solely on closing the most promising and qualified short-term opportunities. According to the study, 73 percent of respondents say their company has no process for re-qualifying business leads.

In today’s economy, it is more important than ever to attract new business and move leads through a qualification process. By qualifying your leads through surveys, you can cut down on the resources you’ve been wasting while chasing bad leads, and instead, generate qualified leads that are ready to take the next step in your sales process.

You see, every lead is different.  Some of them may have already completed their due diligence and are ready to jump in; others may simply be searching for information and need to be nurtured into a true lead.  That is why the first step in creating a lead generation survey is to define it with questions that qualify leads in different categories (i.e. hot leads, cold leads, bad leads, etc.).  This act will allow your most qualified leads to get flagged for immediate follow-up, while the lesser qualified leads can fall into lower priority sales funnels

For more information about lead generation and qualifying leads through surveys, contact Allegra Marketing & Print.