Direct Marketing Services from
Allegra, Scottsdale AZ

Allegra delivers direct marketing services to local, state and national clients. We have a full suite of industry-leading solutions for every step of the direct marketing process.

Direct mail is a great way to deepen customer loyalty and increase front-of-mind awareness. We are experts at creating successful direct mail materials because we know what it takes to “wow” your customers and prospects. Plus, we have the staff, equipment and mailing knowledge to take your direct mail campaign from concept to completion.

Eye-catching design, crisp production, and efficient, low-cost mailing are essential to the success of your direct marketing campaign. No matter what the need, our team can create the look, produce a fine product, and distribute that product to your customers and prospects. We are committed to finding the best way to get your word out.

You will be able to reduce costs and increase effectiveness with a solid direct marketing foundation based on strategy, database management, creative, relevance, fulfillment & production, and measurement.

Direct Marketing Services

Strategy
The most critical component of a successful direct marketing campaign is having the right strategy. By developing a strategy, you will be able to generate qualified leads and convert those leads into profitable customer to generate a higher ROI.

Database Management
Effective database management includes frequent updates and cleansing. This will enable you to reduce costs and increase effectiveness.

Creative
As part of the creative process, the best place to start is with a creative brief. This is an overview of the direct marketing purpose which enables a designer or art director to develop a creative piece based on your objectives. It is a vital part of the design process and a tool to build consensus, align expectations and stay focused on objectives.

Relevance
Depending on your direct marketing strategy, you can choose to send the same message to everyone, or send a highly relevant message to each individual. Relevant creative and copy is based on understanding your target market and properly segmenting your customers. Relevant marketing increases conversion rates in the response channel.

Fulfillment & Production
Extensive changes in US postal regulations do take place. It is very important to have experienced, Mail Piece Quality USPS Certified staff managing your projects. Producing USPS compliant direct marketing pieces is critical to retaining your mailing discounts and ensuring delivery of your campaign pieces.

Measurement
Once you’ve defined a direct marketing strategy, the next most important planning element is how you will track and measure your campaign. Tracking tools will enable you to calculate your ROI and cost per acquisition. Always conduct a post-campaign analysis to evaluate the overall success of the campaign.

Direct Marketing Services Overview

Direct Marketing benefits:
• Exact targeting of specific prospects or customers
• Personalized messages with exclusive and relevant offers
• Ability to create an emotional connection
• Create relevant follow-up communications through data validation
• Campaign tracking to measure response rates and your return on investment

Common Direct Marketing pitfalls:
• Poor quality customer data or misuse of data
• Designs that require extra postage fees
• Non-compelling offer or lack of customer engagement
• Non-compliance with Postal Regulations
• Lack of ROI measurement tools and tracking

Contact Allegra Marketing for direct marketing services and more, including digital printing, design, business services, integrated marketing, personalized marketing and more.